Samsung is known for its cutting-edge technology and innovative designs. The company's annual Unpacked event is usually a highlight to kick off the year for tech enthusiasts, as it showcases Samsung's latest and greatest products. This year's event is a bit different though, as there seems to be a lot less excitement around what is rumored to be announced (or lack thereof) by the South Korean Giant.
What to Expect
New Galaxy Smartphone: Samsung is expected to announce its latest flagship smartphone, the Galaxy S23, at the event. The new device is expected to come with improved cameras, faster performance, and a bit of a repetitive design from last year's S22 Ulta.
Laptops: Samsung is expected to announce additions to their Galaxy Book lineup, the Galaxy Book 3. There’s not any concrete rumors on what exactly we can expect here, but if it’s anything like the phones coming out this years expect Samsung to follow their proven track record of slim design, 360 flipping hinge, and touchscreen.
That’s it...
Conclusion
The Samsung Unpacked event is usually a big deal for tech enthusiasts, but this year has the feeling of being a bit ho-hum. With no updates to the foldable phones, no new wearables, or home devices on the horizon, there isn’t much to get really excited about. That may not be a bad thing though. Just look at Apple iPhone events; they are generally pretty predictable, but still stir up a lot of excitement. Maybe Samsung is following in the footsteps of Apple? Maybe they're saving some of the more exciting tech (i.e. foldables) for a standalone event? Or maybe, just maybe, the rumors are wrong and they are going to surprise everyone.
Stay tuned for more details!